Editorial Standards and Guidelines!
TABLE OF CONTENTS
Our Voice
Our Tone
Grammar and elegance
Sources
Self-Edit Listing
The Great Trade Reference
Inclusive Language
Words To Prevent
The Great Trade may be the premier source of people trying to better take care of themselves, their communities, and also the planet. We provide smart and slow content, including reliable brand recommendations, thoughtful essays on intentional living, and sources for living more sustainably.
This is our editorial style guide. Please utilize it like a resource when designing content for that Good Trade.
Our Voice
While our tone changes based on subject or medium, The Great Trade’s voice remains constant over the web.
Our voice is sensible, warm, and inclusive. It's also conversational and welcoming. Our visitor...