What Is Slow Fashion?

“Seventy-5 % of favor logistics material results in landfills. This comes down to ‘the same as one garbage truck of textiles per second.’”

– Pulse from the Fashion Industry 2018 Report

Before being a slow fashion advocate, I had been area of the fast-fashion problem. I got myself way over I used and donated the majority of it to overwhelmed secondhand shops. My old clothes unquestionably wound up inside a landfill.

Since reforming from individuals less sustainable ways and embracing slow fashion, I’ve learned how you can attentively purchase pieces I’ll have for life. Easily, I’ve also saved money.

Slow fashion may be the prevalent response to fast fashion. It’s thoughtful, intentional, and holistic. It is also a disagreement for striking the brakes on excessive production, overcomplicated supply chains, and mindless consumption.

“The movement works towards creating a business that benefits the earth and all sorts of people. ”

The word was initially created by author, design activist, and professor Kate Fletcher. She defines slow fashion as quality-based instead of time-based. Other slow fashion pioneers observe that the movement encourages slower production, unifies sustainability with ethics, and eventually invites consumers to purchase well-made and lasting clothes.

While slow, ethical, and sustainable fashion all describe efforts towards an aspirational goal-rethinking our relationship to clothes-slow fashion combines a brand’s practices (and promises!) having a customer’s shopping habits. The movement works towards creating a business that benefits the earth and all sorts of people. Inside a perfect world, and hopefully, at some point soon, slow fashion only will function as the norm.


Fast fashion corporations spit new collections onto sales floors nearly every week, and under 1 % of clothing materials are recycled into new clothes. Slow fashion flips this model on its mind with slower production schedules, small-batch collections, and nil waste designs. Rather of chasing trends (and clogging our landfills), these brands utilize long lasting styles with layering options and make classic and versatile pieces. This encourages people to build minimalist wardrobes and purchase clothes they keep for life.

“Instead of chasing trends (and clogging our landfills), these brands utilize long lasting styles with layering options and make classic and versatile pieces.”

Yet, this can be a moot point with no inclusion of high-quality materials. If brands are coming up with clothing created to last, the material must endure with time. Slow fashion retailers will frequently use linen, organic cotton, or Tencel to produce sturdy pieces to weather wardrobe storms and mild enough to help keep the ecological impact low.

Additionally to taking care of the earth through thoughtful design, slow fashion brands produce clothing in-house or in your area, permitting full control of the availability chain process and labor conditions. There isn’t any hurry to scale rapidly or create products to impress everyone. This not-so-new undertake the infuses value into every seam, lining, and fold of the lovingly crafted outfit.


Slow fashion’s barrier to entry is rather low-anybody can join the movement. Actually, you do not even have to buy new clothing! Listed here are a couple of methods for getting involved:

Produce a love story. Examine your closet and recount a brief history of a number of your preferred pieces. This is often as easy as remembering time you spilled spaghetti on (after which saved!) your white-colored t-shirt or as grand as holding space for a bit of clothing passed lower by a family member. Put existence back to your closet!

Develop a capsule wardrobe. This wardrobe method requires you to obtain real by what clothing really is sensible for the lifestyle. Merely a select quantity of products could make up a capsule wardrobe. Your clothes should be as practical because they are stylish.

Make thoughtful purchases. Start by quitting the need to impulse buy. Phone a buddy before splurging on the new set of footwear, or talk to your current wardrobe before purchasing something that won’t use whatever you own. Consider checking secondhand apps or thrift stores first when you are prepared to purchase something new.

Turn to expert guides. Listed here are a couple of to help you get began: Ethical & Sustainable Clothing Brands, Ethical Footwear, Affordable (Ethical) Clothing Brands, and Organic Clothing Brands.

Do your homework. Within the inevitable situation that you simply uncover a brand new slow fashion brand, make time to vet the organization and be sure that you are investing your hard earned money wisely. Poke round the brand’s website for specifics concerning the design process. Could it be slow, sustainable, and ethical for everybody involved? Will the brand disclose where and how the garments are created? The number of collections annually will the brand produce? Answering these and like-minded questions will illuminate whether a business practices what it really teaches. While in doubt, you are able to send the company an e-mail or achieve on social channels!

How You Can Break The Rules AGAINST FAST FASHION

A part of promoting for that slow fashion movement includes activism against fast fashion. If brands don’t listen to customers, other product need to change their supply chains. Don’t get frustrated should you can’t purchase every fancy minimalist outfit you may still do your behalf to push for fair fashion with your voice. Here’s how:

Frequent the mall?

Visit a quick-fashion store and question the brand’s sustainable practices and ethical logistics efforts. Odds are, employees won’t have information for you personally however, you’ll start an essential conversation that could travel in the management chain. The greater people asking them questions, the much more likely the organization will listen.

Love social networking?

Decide to try Instagram, Twitter, and Facebook to inquire about fast fashion brands about production practices. Fashion Revolution includes a great template with this.

  • Keen on email?
  • You are able to email brands, too! Do this template to get began:
  • Dear [Insert Brand],

I’m thinking about purchasing [insert outfit] and want to understand more about your logo and production methods. In your website, you condition that you simply [insert brand claim, e.g., sustainable practices, fair trade certifications, ethical manufacturing, etc.], and I’m wondering just what what this means is. Would you let me know particularly the way your clothes are created and the way your brand ensures the security of individuals and also the planet?

I expect to hearing much more about [insert brand]!

Appreciate your time and effort,

[Insert Your Company Name]

Other questions you are able to ask:

1. How can you package and ship your clothes?

2. Does your brand hand back or support any social initiatives?

3. Where would you source your textile materials?

4. Would you give a transparent introduction to your logistics?

5. Have you got a 3rd party to conduct regular audits of the factories?