Meet Shabnam Mogharabi, Chief executive officer of SoulPancake
SoulPancake, actor Rainn Wilson’s award-winning media and entertainment company, is among the leading creators of inspiring, uplifting video content. We have been longtime fans of SoulPancake’s work as well as their Chief executive officer, Shabnam Mogharabi, who’s part gm, part executive producer and frequently the dance party instigator at SoulPancake. Shabnam oversees an increasing group of creative minds who produce video content in fun, uplifting ways. An old journalist, Shabnam includes a longtime passion for a great story. I was happy to learn more about her work on SoulPancake and her undertake the direction of positive media and article marketing.
FROM KID PRESIDENT Towards The TALK, WE RESONATE WITH SOULPANCAKES Mission To MAKE CONTENT That Means Something. That Which Was The Muse BEHIND SOULPANCAKE?
SoulPancake was produced by actor Rainn Wilson (Work, Six Ft Under) in an effort to combat negativity online. He wanted to produce a spot to enjoyably tackle life’s big questions and explore what it really way to be human.
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Are You Able To DESCRIBE SOULPANCAKE’S MISSION Inside A SENTENCE?
Our mission would be to create inspiring entertainment about items that matters. You want to uplift people and fasten hearts through compelling, creative, cool storytelling.
With More Than 15 Experience IN DIGITAL MEDIA CREATING AWARD-WINNING CONTENT, Exactly What Do You Like About Producing CONTENT THAT CELEBRATES HUMANITY AND CHAMPIONS Creativeness?
I believe people are natural storytellers. The sketches of cavemen were our first tales, and it is the way in which we’ve learned and connected for centuries since that time. I believe it’s a real skill so that you can tell an essential story within an entertaining and uplifting way, which genuinely excites me.
It’s Not Hard To Seem Like NEGATIVE MEDIA FILLS OUR SCREENS AND AIRWAVES – How Can You Begin To See The ROLE OF POSITIVE MEDIA Starting To GROW AND TAKE SHAPE Within Our WORLD? HOW Have You Chalk This Up For Your Newest PROJECT, THE TALK?
“Our goal happens to be to produce content and tell tales which are little bits of light amongst the rest of the noise.”
There’s lots of crap on the planet, and we’re bombarded with negativity every single day — our goal happens to be to produce content and tell tales which are little bits of light amongst the rest of the noise. We began carrying this out almost 8 years back, and at that time, people told us i was nuts and too ‘feel good’ — that nobody would watch. However in time since, I believe there’s been an enormous pendulum swing from negativity and towards positivity online. People wish to connect and also have real conversations. They reward inspiring content and ‘good news’ with increased likes and shares. Then when Northwestern Mutual contacted us about tackling the taboo around speaking about money, i was excited to join in and make something positive around a typically hard subject to speak about.
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What’s Your Preferred PROJECT YOU’VE HELPED To Create TO Existence AT SOULPANCAKE?
I’m so proud famous our content and also the diverse voices and formats we’ve had the ability to provide existence. If I needed to pick one, I’d most likely say our earliest videos, “Give a Compliment, Obtain a Compliment.” Inside it, we asked pairs of unsuspecting people from the street to walk into a telephone booth and giant earphones and provide one another compliments. Inside it, a daughter informs her mother: basically finish up exactly like you, that might be the very best factor to occur in my experience. Will get me each time — so real, so relatable, and how Personally i think about my very own mother!
CONGRATULATIONS ON Lately JOINING THE PARTICIPANT MEDIA FAMILY! Exactly What Does This Suggest FOR SOULPANCAKE And Just What EXCITING Situations Are AHEAD?
We’re so looking forward to our partnership with Participant Media. Our organization missions are extremely aligned, also it was this type of natural fit. With this new buddies, we’ll cover the cost of much more content and distribute it to even bigger audiences. The following couple of years are likely to see us creating some amazing work. Consider getting ready!