Meet Kay Wen, Founding father of SiiZU
SiiZU is really a small fashion label having a big vision for that world – making sustainable and ethical fashion reasonable for the conscious consumer. Founded by Kay Wen, the organization is made on the first step toward beautiful and occasional-impact fabrics which are as impressive to touch because they are around the atmosphere. We sitting lower with Kay to higher understand her frustration with fast fashion and just how she’s managed to make a responsible type of beautiful clothing in a palatable cost point.
SIIZU IS CLEARLY Dedicated To MINIMIZING THE Ecological IMPACT From The FASHION INDUSTRY. YOUR Clothes Are Eco RESPONSIBLE But Additionally Smooth SOFT. WE’D Like To Learn More Concerning The Effects OF TRADITIONAL PRODUCTION And Just How YOU’RE Attempting To MINIMIZE THAT FOOTPRINT.
Indeed, we’ve founded SiiZU in line with the dedication to do our best to create beautiful clothing to the customers without having to sacrifice the atmosphere. Our commitment truly begins in the source a good example for this will be our decision to go for using organic cotton and Tencel instead of conventional cotton for the collection.
We’ve chose to make this decision in line with the massive impact that conventional cotton is wearing our world: it accounts for 11% from the entire world’s pesticides usage, while an astounding 24% from the world’s insecticides has been utilized on cultivating cotton. Organic cotton, because of its part, could be grown without using pesticides and insecticides. Tencel is definitely an entirely innovative fabric that is made of sustainably-harvested trees and it is very versatile. In replacing traditional cotton, we’ve featured these two fabrics heavily throughout our collection.
We’ve designed a similar commitment on the manufacturing process too: our fabric is dyed with water-based ink, while our manufacturing partners will also be STANDARD 100 certified – an accreditation from OEKO-TEX that ensures no dangerous chemicals were utilized in the development process.
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To help our commitment, SiiZU also partners with American Forests to be able to further offset our carbon footprint. Hopefully by using these steps, SiiZU will ultimately become a completely carbon-neutral company.
YOUR THOUGHTFUL FABRIC SELECTION IS CLEARLY INTEGRAL Towards The First Step Toward YOUR BRAND. YOUR CASUAL MODAL T-SHIRTS ARE SOFT AND FLATTERING WHILE YOUR SILK BLOUSES ARE Lavish And STILL Machine Cleanable. Inform Us Much More About THIS Dedication To QUALITY FABRIC That’s BOTH ATTRACTIVE AND RESPONSIBLE.
“Another trait of natural fabric is its easy care – this really is possibly nature’s method of thanking us for putting on eco-friendly! ”
We’ve always aimed to create shopping consciously an easy habit, all while making our clothes feel and look incredible. When combined with our simple yet modern designs, the fabrics that people use naturally elevate our pieces in the crowd. Our Japanese Banshu-Ori organic cotton, for instance, offers very vibrant colors through its utilisation of the traditional Japanese dying process. Fabrics created through this process offer an amount of clearness that’s simply impossible for digitally printed fabric to mimic. Another trait of natural fabric is its easy care – this really is possibly nature’s method of thanking us for putting on eco-friendly!
Additionally TO RESPONSIBLE SOURCING You’re DEEPLY Dedicated To Getting TRANSPARENCY To Your PRODUCTION PROCESS. We Like THE Tales AND INSIGHT YOU SHARE To Your FACTORIES. HOW Have You Ever SELECTED YOUR PRODUCTION PARTNERS AND Give Me An Idea Your Clients To Understand About The Procedure?
For SiiZU, there is nothing harder than to obtain the right partners to satisfy our vision. Traditional fashion brands would normally hire auditing companies to scout for factories. However, to ensure that us to construct a much deeper understanding beyond only a balance sheet and quality metrics, we’ve traveled extensively to go to our manufacturing partners personally. We not just make certain that our partners are having to pay fair wages for their employees and supplying acceptable working atmosphere, we prioritize partners which are as dedicated to the sustainable cause once we are.
This extensive scouting process has shown to all of us there are no shortcuts to all of us archiving our goals. However, the incredible people we have met on the way and also the beautiful finish items that get to our doorsteps truly greater than composed for individuals lengthy nights!
“We not just make certain that our partners are having to pay fair wages for their employees and supplying acceptable working atmosphere, we prioritize partners which are as dedicated to the sustainable cause once we are. ”
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A Lot Of Us Think That RESPONSIBLE PRODUCTION COMES At A Price. All Of You HAVE Were Able To MINIMIZE YOUR IMPACT While Keeping A Top Quality CLOTHING LINE. How Can You BALANCE ECO-FRIENDLY FABRICS, THOUGHTFUL DESIGN, Along With A PALATABLE Cost POINT?
It’s inevitable our responsible production model can come in a greater cost – we understood right from the start our stubbornness could be quite an costly trait! To ensure that us to not spread the greater cost to the customers, however, we understood that people could never operate like a traditional fashion brand, in which a method is frequently marked up 8x before it ever reaches most effective and quickest. We’ve therefore opted to function being an online based, direct-to-consumer operation that reduces the standard middleman and wholesalers to be able to spread the greatest quality products straight to our customers at most attractive cost point.
LET’S GET PERSONAL. FROM Designer TO CASUAL CLOTHING, WHAT INSPIRES Your Individual Feeling Of FASHION? WHAT Are You Finding Most Breathtaking?
I’ve personally been inspired through the casual elegance that Jane Goodall has exuded throughout her career. I’ve also been stricken by Jane Goodall’s confidence, kindness and sweetness. Her style too, is functional yet undeniably chic. What’s the most breathtaking for me personally, however, is actually her kindness and impact she’s on the planet even even today.
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Exactly What Do YOU PROJECT IS The Way Forward For THE SLOW FASHION? WHAT’S NEXT FOR SIIZU?
We’ve been very encouraged through the rise of slow fashion: already, we’ve observed an enormous increase of shoppers becoming more and more attuned towards the slow fashion movement. Most of them are rejecting big brands for example H&M and ZARA and therefore are consciously deciding of purchasing better, no more.
SiiZU’s goal for the long run would be to still increase our brand awareness and spread the romance for an ever-wider audience. We’ve priced our pieces at very approachable cost points to ensure that more consumers can adore the thought of shopping consciously. In the finish during the day, we actually think that everyone that people touch represents a little step perfectly into a less polluted world.