How Consumers Buy Into Fashion And Beauty Brands Through Video
Until the popularity of fashion influencers, not everyone knew that styling is a real thing. Now you can see a myriad of people on social media channels draping in different outfits. And the fashion and beauty industry has understood the power of social media and how it has helped individuals acquire thousands of followers and increase their online popularity. Thus, fashion brands today are manifesting the power of video marketing with social media and established influencers to reach their target customers.
More than 40% of YouTube viewers watch videos to learn enough about a product. Fashion and beauty marketers are always looking for new methods to increase engagement and conversions on their websites and social media platforms. Video content is one of the most powerful and diverse m...